学校导航

公共事务及传讯(pubcom)

标识和品牌指南

First impressions of Lewis & Clark are often shaped by the appearance of a brochure, website, piece of merchandise, invitation, poster, or other item.

一致性和清晰度的这些材料帮助设计设置与未来的学生,校友,家长,捐赠者和朋友积极的基调。

这些网页会理解我们的主要可视化组件的指导。尽管这些信息主要是为那些谁创造的出版物和外部受众的其他材料,它可以应用到内部通信,以及。

谢谢你提前为以下视觉品牌准则。我们将更新此信息,必要反映最佳实践和不断变化的需求。

ag旗舰厅国际平台视觉品牌推广的问题?联系 艺术总监艾米钻.
  • 标志签名

    一个标志签名是符号和文本的独特组合标识的一所学校,组织或企业。它的工作就是让观众觉得它代表了组织的瞬间。

    我们的四个密切相关的标志特征构成了我们的视觉识别的最重要的因素。

    Each of our logo signatures consists of the Lewis & Clark 屏蔽 in combination with specific text. 该y are registered service marks, and we do not modify them in any way.

    标识签名功能最好的时候,它不会被其他元素拥挤。我们维持等同的开放式空间或大于屏蔽周围的标志签名一路的宽度。我们不与任何类型的边框围绕着它。 

    发挥最大的功效,我们使用的标志特征与克制。我们不要重复他们的模式,屏幕他们回来,打印超过他们,或者在一个非常大的尺寸使用它们。 

    标志签名设计在黑色和橙色被复制(如下图所示),全黑(无灰),或反转成白色在深色背景。我们不使用其他颜色或组合的标志特征。

    我可以用一个标志签名?

    Probably yes. Use of an official logo signature makes Lewis & Clark more visible to your audience and helps to communicate the values and mission of the institution. We’re all for that. Its use, however, is not appropriate for all documents and applications, so we’ll need some information from you about your intent in order to make our decision. Please 电子邮件艺术总监艾米钻 以下信息:

    • 项目简要说明
    • 任何技术规格,如尺寸,分辨率和文件格式
    • 联系信息(公司名称,联系人姓名和电子邮件地址)的任何外部供应商的计划使用该项目

    我们将尽一切努力到48个工作小时内做出回应。如果我们可以给您的要求,我们会提供相应的技术文件(S)和明确的使用说明。

    我们为什么不单独使用屏蔽?

    屏蔽 on its own isn’t immediately recognizable to many of our audiences. (该 Nike swoosh it is not.) Most people need the information provided by the text element of the logo signature in order to associate the symbol with Lewis & Clark.

  • 密封

    该 seal is the formal academic mark of Lewis & Clark and is intended primarily to authenticate official documents such as diplomas and certificates. For this reason, the seal is applied only at the discretion of the president, Board of Trustees, or 公共事务及传讯. It is not available for release.

  • 活版印刷

    Adobe Goudy Old Style Std is the primary font family for Lewis & Clark materials. We use the Regular font most frequently. We use the Italic and Bold fonts sparingly, and only to provide emphasis in body copy (sentences and paragraphs). We do not use the Bold font in headlines.

    Lewis & Clark’s secondary font family is Adobe’s Helvetica Neue LT. From this family, we use the Roman and Bold fonts most often. We use Adobe Helvetica Neue LT primarily for headings and subheadings. Occasionally, it may be appropriate for body copy.

    如果这些字体的合法拷贝不提供给你,请用宋体到位土坯goudy旧式性病和Arial到位土坯Helvetica Neue字体LT的。

  • 颜色

    The official colors of Lewis & Clark are orange and black. 该se are the specifications for our particular shade of orange:

    斑点显色: PMS 158

    CMYK(原色): 0-67-100-0

    RGB编译: R =230克= 107 B = 63

    十六进制代码: #f36f21